I designed engaging, organic social content for Paired, leveraging bold typography, minimalist visuals, and emotionally driven messaging. The strategy focused on creating relatable, shareable content that resonated with the audience while maintaining brand consistency across platforms like Instagram and TikTok.

For paid campaigns, I developed high-converting ad creatives optimized for Meta and TikTok Ads. Using A/B testing and data-driven design, I crafted static visuals and dynamic animations that increased engagement and conversions while staying aligned with the brand’s voice and performance goals.