Zutta is a brand that seeks to redefine the boundaries between beauty, art, technology, and wellness. Their clinically proven devices and tools empower individuals to elevate their self-care routine and enhance their physical and mental wellbeing. As a designer, I was tasked with creating a visual identity for Zutta that embodies their bold and colourful approach to health and beauty. To achieve this, I drew inspiration from Zutta's commitment to innovation and creativity. The brand's identity features a vibrant colour palette that captures the energy and excitement of their products. The bold typography and graphic elements convey a sense of strength and confidence, while the playful patterns and textures add a touch of whimsy.

To ensure a cohesive digital presence, Zuttas’s visual identity was adapted into a dynamic social media strategy. I designed engaging templates and content formats tailored for Instagram, balancing brand consistency with platform-specific trends and visually compelling narratives, the content was optimized to drive engagement and audience interaction.

For Talika’s email marketing, I designed visually compelling and conversion-focused campaigns aligned with the brand’s aesthetics and marketing strategy. Each email was optimized for engagement and retention, integrating dynamic layouts, personalized content, and strategic call-to-actions to enhance customer interaction and drive sales.